Brand Strategy
Clarify the position, audience, promise, and voice.
Solutions / Branding
Look Like You Mean Business.
A useful, recognizable brand built to work everywhere the business shows up.
Build the Brand →Identity Systems
Create or refine the visual system that holds the brand together.
Website Design
Translate the brand into a real digital experience.
Collateral
Build practical sales, print, presentation, and digital materials.
Brand Applications
Carry the identity into vehicles, apparel, packaging, signage, and more.
Brand Guidelines
Make the system easy to use consistently.
What Branding work can include
Branding can range from tightening an existing identity to developing a complete visual system: positioning, messaging, logos and marks, typography, color, image direction, website design, sales materials, signage, apparel, vehicles, and brand guidelines. Logo development is not part of the Foundation plan; deeper identity work happens when the partnership and need call for it.
The Goal